Action, the non-food discounter, welcomes more than 17 million customers every week in more than 2,650 stores in 12 European countries. Customers love Action for our selective range of 6,000 products in 14 categories, from everyday essentials to products that make daily life easier or more enjoyable – always at the lowest price. Every week we introduce 150 new products to keep our range relevant. With more than 72,000 colleagues from 159 nationalities we take action to constantly improve our quality and sustainability. Our promise: small prices, big smiles.