ARE YOU THE NEXT FACE OF CITY2?
Are you active on Instagram? Do you love sharing your outfits, favourite restaurants or shopping discoveries?
City2 is launching a big contest to find the person who will represent City2 on Instagram in 2026. A great opportunity to collaborate with the biggest shopping in Brussels.
What can I win?
You could win €2,000:
- €1,500 as a collaboration fee for creating Instagram content (posts, stories, reels…)
- €500 for your community, to organise one or several giveaways with your followers (City2 gift cards, food experiences, products from stores in City2…).
What will be expected from me?
The selected profile will collaborate with City2 from June to December 2026 and create at least 7 Instagram contents:
- 2 contents around themes defined together with City2
- 5 contents of your choice
- The ambassador will also organize one or more giveaways for their community using the dedicated €500 budget.
The content can take different formats: posts, stories, reels or giveaways.
Who can participate?
You can take part if you:
- ✅ are at least 18 years old and live in Brussels
- ✅ have a public Instagram account with at least 5,000 followers
- ✅ create lifestyle, fashion or food content
How can I participate?
The selection process takes place in three steps:
1) Registration: Simply fill in the registration form before 15/05/2026
2) Pre-selection: A jury will review all applications and pre-select several profiles.
3) Creative phase: The shortlisted candidates will be invited to submit an idea for Instagram content showcasing City2.
The jury will then select the new face of City2 for 2026*.
* The winner will be announced no later than June 1, 2026.
Ready to take your chance?
PS: Do you know someone who would be perfect for this role? Feel free to share our contest with them 😀
Find detailed information and contest rules here
